Shhhhh dont say that, Google's watching.

hey guys
recently i have been looking at social networking over the last few weeks.Social Media's rise to prominence and continual rise it has been enjoying for some time is leading to a rapid expansion of Internet connectivity, and some would argue privacy breach. in fact, on one social media carrier twitter, had Arch-terrorist Osama Bin Laden been paying slightly more attention to his twitter account he may have received a heads up of the mission that was disposed to apprehend him (http://www.youtube.com/watch?v=4JDBm1lWS7A&feature=related) (for those of you who don't believe he's dead, or that maybe he died a long time ago i love a good conspiracy as well http://news.bbc.co.uk/2/hi/8444069.stm).
Lets face it, in the wrong hands, Social media and twitter can be a right pain in the arse. those of you who have been paying close attention to the riots in the UK will know that members of the rioting gangs were able to coordinate attacks with the use of twitter (http://www.nodeju.com/12840/englands-worst-riots-ever.html). The fact is, many people are concerned with their own personal security on social media connection websites such as twitter and Facebook, and in terms of E-marketing, companies have clearly latched on to the specific segmentation qualities these websites have in order to advertise more efficiently according to pre-stored personal information, (Google does this on Gmail) The question is is this ethical? Should companies be able to access private stored information to specifically target their audience?, (without the receivers consent or knowledge usually) (http://www.india365.org/facebook-and-myspace-spread-personal-information-says-wsj/) I believe no for two reasons, one - I believe that users are entitled to privacy and security regarding their own personal information, and should not be subjected without consent to advertising that may be specifically related to a personal trait (such as in Facebook) or through personal message sending (Gmail) and two - watching hours and hours of 80's - 90's Sci Fi flicks have led me to believe that Google will one day rise up, engulfing everything in its path until it represents something along the line of OCP (........or Apple - god help us!) from Robocop and we should do everything in our power to stop this.
what do you guys think
Cheers
Jerry

Clearly Robocop's producers had the future in mind when they created this in the late 80's