Hey Guys
Watching the Gruen Transfer last week, I was struck by a particularly forceful viral ad. Starring Emma Thompson in a dual role were she plays either a young optimistic girl or a numbed out prostitute, the ad was hugely confronting and powerful.
It made me think "is this too much?" of course you will make the decision based upon your own principles. Truth be told i like a good controversial ad like the Nokia one where the cat gets flung by the ceiling fan
, but I think that advertisers can push it to far, and the Internet with its low policing (those of you who have visited 4chans infamous /b room will understand me) provides a perfect canvas for these advertisements. the question then is "is it wrong?" I believe not, fear is a legitimate tool for creating a connection through advertising and pushing the envelope too far is not what the advertiser wishes as it can devalue that connection. that being said, you will always find viral ads on the Internet that you will never see on regular television.
what do you guys reckon?
P.S
another ad you probably would never see on T.V
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