Hey Guys
Watching the Gruen Transfer last week, I was struck by a particularly forceful viral ad. Starring Emma Thompson in a dual role were she plays either a young optimistic girl or a numbed out prostitute, the ad was hugely confronting and powerful.
It made me think "is this too much?" of course you will make the decision based upon your own principles. Truth be told i like a good controversial ad like the Nokia one where the cat gets flung by the ceiling fan
, but I think that advertisers can push it to far, and the Internet with its low policing (those of you who have visited 4chans infamous /b room will understand me) provides a perfect canvas for these advertisements. the question then is "is it wrong?" I believe not, fear is a legitimate tool for creating a connection through advertising and pushing the envelope too far is not what the advertiser wishes as it can devalue that connection. that being said, you will always find viral ads on the Internet that you will never see on regular television.
what do you guys reckon?
P.S
another ad you probably would never see on T.V
Wednesday, 24 August 2011
Sunday, 14 August 2011
Shhhhh dont say that, Google's watching.
hey guys
recently i have been looking at social networking over the last few weeks.Social Media's rise to prominence and continual rise it has been enjoying for some time is leading to a rapid expansion of Internet connectivity, and some would argue privacy breach. in fact, on one social media carrier twitter, had Arch-terrorist Osama Bin Laden been paying slightly more attention to his twitter account he may have received a heads up of the mission that was disposed to apprehend him (http://www.youtube.com/watch?v=4JDBm1lWS7A&feature=related) (for those of you who don't believe he's dead, or that maybe he died a long time ago i love a good conspiracy as well http://news.bbc.co.uk/2/hi/8444069.stm).
Lets face it, in the wrong hands, Social media and twitter can be a right pain in the arse. those of you who have been paying close attention to the riots in the UK will know that members of the rioting gangs were able to coordinate attacks with the use of twitter (http://www.nodeju.com/12840/englands-worst-riots-ever.html). The fact is, many people are concerned with their own personal security on social media connection websites such as twitter and Facebook, and in terms of E-marketing, companies have clearly latched on to the specific segmentation qualities these websites have in order to advertise more efficiently according to pre-stored personal information, (Google does this on Gmail) The question is is this ethical? Should companies be able to access private stored information to specifically target their audience?, (without the receivers consent or knowledge usually) (http://www.india365.org/facebook-and-myspace-spread-personal-information-says-wsj/) I believe no for two reasons, one - I believe that users are entitled to privacy and security regarding their own personal information, and should not be subjected without consent to advertising that may be specifically related to a personal trait (such as in Facebook) or through personal message sending (Gmail) and two - watching hours and hours of 80's - 90's Sci Fi flicks have led me to believe that Google will one day rise up, engulfing everything in its path until it represents something along the line of OCP (........or Apple - god help us!) from Robocop and we should do everything in our power to stop this.
what do you guys think
Cheers
Jerry
Clearly Robocop's producers had the future in mind when they created this in the late 80's
recently i have been looking at social networking over the last few weeks.Social Media's rise to prominence and continual rise it has been enjoying for some time is leading to a rapid expansion of Internet connectivity, and some would argue privacy breach. in fact, on one social media carrier twitter, had Arch-terrorist Osama Bin Laden been paying slightly more attention to his twitter account he may have received a heads up of the mission that was disposed to apprehend him (http://www.youtube.com/watch?v=4JDBm1lWS7A&feature=related) (for those of you who don't believe he's dead, or that maybe he died a long time ago i love a good conspiracy as well http://news.bbc.co.uk/2/hi/8444069.stm).
Lets face it, in the wrong hands, Social media and twitter can be a right pain in the arse. those of you who have been paying close attention to the riots in the UK will know that members of the rioting gangs were able to coordinate attacks with the use of twitter (http://www.nodeju.com/12840/englands-worst-riots-ever.html). The fact is, many people are concerned with their own personal security on social media connection websites such as twitter and Facebook, and in terms of E-marketing, companies have clearly latched on to the specific segmentation qualities these websites have in order to advertise more efficiently according to pre-stored personal information, (Google does this on Gmail) The question is is this ethical? Should companies be able to access private stored information to specifically target their audience?, (without the receivers consent or knowledge usually) (http://www.india365.org/facebook-and-myspace-spread-personal-information-says-wsj/) I believe no for two reasons, one - I believe that users are entitled to privacy and security regarding their own personal information, and should not be subjected without consent to advertising that may be specifically related to a personal trait (such as in Facebook) or through personal message sending (Gmail) and two - watching hours and hours of 80's - 90's Sci Fi flicks have led me to believe that Google will one day rise up, engulfing everything in its path until it represents something along the line of OCP (........or Apple - god help us!) from Robocop and we should do everything in our power to stop this.
what do you guys think
Cheers
Jerry
Clearly Robocop's producers had the future in mind when they created this in the late 80's
Friday, 5 August 2011
Marketing becomes Steam Powered
Hi guys,
Recently, in the e-marketing world I've noticed the rise of the digital remote distribution service program Steam (you can find the link to their homepage here http://store.steampowered.com/). Essentially, Steam provides gamers the opportunity to purchase and remotely download games from Steam servers without having to leave the comfort of your own home. in marketing terms this provides the opportunity for Steams parent company valve, who offer their own games through the program, as well as a host of other game creating titans such as Bioware and Infinityward as well as more emerging gaming companies seeking customer awareness, to effectively "skip out" on distribution and packaging costs whilst providing a remote one-stop shop for a PC gamers needs. As a direct result of this, more real PC stores are becoming increasingly isolated from the gaming community who prefer the seemingly random and endless sales promotions (such as the aptly named and regularly featured "midweek madness") on the Steam website as well as the accessibility it they offer. In fact it is my prediction, that Steam will continue to grow as more game developers realise the potential to directly cater to their target audience, rather than continually packaging, distributing and stocking games to real life games stores like EB games. This however gives rise to the importance of Internet security and infrastructure both of which are central to the success of any Internet marketing endeavour (particularly in an industry with customers as demanding as the gaming one). looking back on the events this year which saw Playstations online network go down as a result of the newly coined phrase "Internet terrorism" resulting in the loss of many of Playstations customers personal credit information and much frustration for PlayStation 3 players worldwide. The network was inaccessible for a month causing a high amount of damage to Sony's brand name and high a high amount of switching from customers to their direct rival Xbox in their eagerness to play online games. Personally, I think that particularly in the gaming community, we will continue to see more games marketed and distributed from remote online programs such as steam, and we will slowly see that real gaming stores (EB, Gamespot ect...) will go the way of the dinosaurs. what do you guys think?
Cheers
Jerry
Recently, in the e-marketing world I've noticed the rise of the digital remote distribution service program Steam (you can find the link to their homepage here http://store.steampowered.com/). Essentially, Steam provides gamers the opportunity to purchase and remotely download games from Steam servers without having to leave the comfort of your own home. in marketing terms this provides the opportunity for Steams parent company valve, who offer their own games through the program, as well as a host of other game creating titans such as Bioware and Infinityward as well as more emerging gaming companies seeking customer awareness, to effectively "skip out" on distribution and packaging costs whilst providing a remote one-stop shop for a PC gamers needs. As a direct result of this, more real PC stores are becoming increasingly isolated from the gaming community who prefer the seemingly random and endless sales promotions (such as the aptly named and regularly featured "midweek madness") on the Steam website as well as the accessibility it they offer. In fact it is my prediction, that Steam will continue to grow as more game developers realise the potential to directly cater to their target audience, rather than continually packaging, distributing and stocking games to real life games stores like EB games. This however gives rise to the importance of Internet security and infrastructure both of which are central to the success of any Internet marketing endeavour (particularly in an industry with customers as demanding as the gaming one). looking back on the events this year which saw Playstations online network go down as a result of the newly coined phrase "Internet terrorism" resulting in the loss of many of Playstations customers personal credit information and much frustration for PlayStation 3 players worldwide. The network was inaccessible for a month causing a high amount of damage to Sony's brand name and high a high amount of switching from customers to their direct rival Xbox in their eagerness to play online games. Personally, I think that particularly in the gaming community, we will continue to see more games marketed and distributed from remote online programs such as steam, and we will slowly see that real gaming stores (EB, Gamespot ect...) will go the way of the dinosaurs. what do you guys think?
Cheers
Jerry
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