Facebook = More T.V?

Imagine a world where 20 years down the track, on a Sunday afternoon, a family gets together in the living room to catch a few hours of Sunday televisions best programming. whats different from this situation from our normal one you ask? well in this world, mum and dad will begin with checking their Facebook pages, "ooohh" mum will say, "looks like Uncle David posted that Jersey on Ice (or some other generic reality T.V show) is a cracking watch!" and the family will then, having listened to Uncle Davids sage advice tune in to watch an hour of fake-tanned juice heads trying to party on ice-skates. the truth is, Facebook and social media is continually changing our lives and statistics prove that not only do Australia have a almost unbelievably high amount of Facebook saturation, but that we are the most fanatical users of Facebook in the world. This simple fact is that Facebook has opened the door for a huge opportunity for television. Now, by tapping into the resource of Facebook, marketers can effectively segment and target specific groups according to the general demographics of the platform itself. it also allows marketers to capture the thoughts of opinion leaders within groups and create value through their recommendations and status updates, i mean who among us has never had a show recommended to them through another friend on Facebook either through direct communication or through the reading of a status or a post on a wall, in fact manager of Ipad movie distributor "SeaChange" believes that "Social recommendations trigger much higher views than traditional context recommendations. That can really help operators to increase viewing which may help to increase the revenue stream." .

 http://www.bbc.co.uk/news/business-14921491

Some experts say that there is a downside to this seemingly perfect marketing tool. first and foremost, marketers have a lack of control over what is posted on a Facebook page as it comes straight from the consumer, ie "Saw planet of the apes, it was terrible", status's like this can have a vastly negative effect on a product. additionally, Anthony Rose, ex CTO of TV, internet company "YouView" believes that by focusing on social media, and targeting segments through social criteria, large chunks of market can be excluded from consideration. for example members of the older population probably wont receive the same sort of value through social media as younger more tech savvy consumers. Finally, often the internet becomes a mask for less scrupulous individuals seeking to appear under a different persona then there normal appearance or nature, which brings the problem of deception and whether we are hitting the right audience. to put it simply, a friend once told me "Ah the internet, where men are men, girls are men, and little boys are FBI agents" 

Thoughts?