recently, there has been alot of "heated" discussion between these two techno-leaders within the tablet market. the level of this discussion has elevated in recent weeks and has resulted in the creation of numerous law-suits all over the globe (20 cases in 10 countries) as both companies seek to undermine each other. these actions resulted in a temporary ban for the Samsung galaxy tablet in Australia and a potential ban from selling its product in the U.S. Apple claim a unauthorized use of their own technological intellectual property in the creation of the products, whilst Samsung claim the same on the other side, so who are we to believe? well it certainly seems that the legal systems worldwide are siding with Apple with bans on the tablet in Australia, potentially the U.S and the dismissal of Samsung's case within the Netherlands.
a look at the two products in question, the Ipad is seen behind the Galaxy. form this angle the resemblance is absurdly similar, but is this shape and design becoming an industry norm? this ruling has already been applied to 3G products in the Netherlands and was the basis for rejecting Samsung's intellectual property breach claim.
So as marketers what does this mean? a reduction in the amount of media to choose from within adverting on these products for us (through apps ect) but the loss of one of these products from the market (although lets be honest its looking more like the Galaxy rather than the Ipad) would be a massive blow for Samsung or Apple. these tablet devices are becoming increasingly popular, particularly with the release of the Ipad 2.0. the time for capitalizing on sales is now whilst the trend is in full flow and you cant really blame Apple for wanting to make it tough for its competitor who now looks in danger of missing large numbers of sales and losing a portion of its brand equity through these law cases.
Or Are they????
you guys tell me
Cheers
Jerry
